Secrets of Backstage

Secrets of Backstage

Welcome to fashion month with chic, glowing skin straight from the catwalk

Backstage beauty prep

We kicked off our first New York Fashion Week show with Joanna's close friend and fashion designer, Rebecca Minkoff, as the official skincare partner. This season, we celebrated the modern working women, embracing size diversity and how to take your look from runway to real-life.

At the Rebecca Minkoff presentation at Pier 59, clean, glowy complexions made a stand-out statement. We prepped each model with our vegan, non-toxic skincare essentials before heading into hair and makeup. We started by cleansing the skin with our Vitamin C Face Wash to wash away buildup and makeup. Next, applied our Bright Eye Hydrating Mask to reduce the appearance of fine lines. After, masking we layered on the serums. We always start with our Daily Serum which is a water-base serum to feed the skin with vitamins to revitalize the skin's appearance and minimize the appearance of pores. Following Daily Serum, we pumped 1-2 drops of our Rescue Serum and gently pressed into the skin to help brighten and reduce the signs of aging. We finished off the look with our Revitalizing Eye Cream as an extra boost to hydrate tired eyes.

Send tired eyes packing

You can achieve this same 9 to 5 skincare routine by clicking here to shop the collection. Snap a selfie and tag us for a chance to be featured on our page. #GlowBrighter