The Branding Of Joanna Vargas Skin Care
The branding of Joanna Vargas Skin Care was undertaken by brand identity designer David Brier and his firm DBD international. David gives his thoughts about the line and how he went about differentiating it from other players in the beauty industry. The problem was of course to make it known from the start that Joanna Vargas is the superlative skin care line. She has crafted her skincare line from the field, in her salon, not in some laboratory. This is why it gives the results that women are looking for immediately.